Sonam will take the place of Aishwarya, who had been connected to Kalyan Jewellers as a brand ambassador for three years. Amitabh Bachchan and his wife Jaya continue to be the ambassadors for the leading jewellery chain. Sonam, 30, will endorse Kalyan’s exquisite range of gold and diamond jewelry.
‘We would like to thank Aishwarya Rai Bachchan for augmenting the product propositions of brand Kalyan over the last 3 years and helping Kalyan in establishes itself as a leading national brand’. ‘We welcome Sonam Kapoor and are confident that her status as a style icon and popularity will strengthen future product campaigns of Kalyan Jewellers.’said Ramesh Kalyanaraman, Executive Director, Marketing and Operations.