Rehan Siddiqi announced the launch of a new Houston radio station, 106.1 HUM FM, Houston’s 24/7 Desi Experience. “106.1 Hum Fm” represents a new South Asian station in the Houston market. It merges South Asian and Bollywood music with dance and electronic into a new blend that will also appeal to anglo and other ethnicities. Featured is a variety of music from artists such as Rahat Fateh Ali Khan, Shreya Ghosal, Arijit Singh, Adnan Sami, Mika Singh, Atif Aslam, Sonu Nigam, Sunidhi Chauhan, Salim Sulaiman, Kishore Kumar, Lata Mangheskar, Mohd, Rafi Mukesh, Asha Bhosle, Mika Singh, Udit Narayan, Alka Yagnik, Kumar Sanu, Sonu Nigam as well as some cross over acts and European infused electronic remixes. Some of the late night programming will also include new music and indie features from cross over acts like M.I.A. and Jay Sean as well as newer lessor known artists like Humble the Poet, Mathai, Nadia Ali, Rajiv Dhall, Lilly Singh, Falu and more. The playlist will not be determined by era or popularity, but rather by the sensibilities determined directly by each of the on-air radio jocks, personalities and staff.
“Our RJs have a part in selecting the music that will be aired,” announced 106.1 Hum Fm Director Rehan Siddiqi. “We are breaking so many firsts with 106.1 by airing South Asian and Bollywood music 24 hours a day and 7 days a week while simulcasting it live both on FM and on high definition on 107.5-3 HD3. We are streaming online and on mobile. We are blending some EDM remixes into the playlist. We’re merging styles and generations into them, creating a mix and calling it The Desi Experience.”
Siddiqi revealed that there will be plenty of programming to keep listeners entertained and engaged throughout the day. “A fun and dynamic lineup of shows with the hottest music, international and community news, and unrivaled access to Bollywood,” He said. “It will all be broadcasted with a unique flavor reminiscent of home. We have programmed a schedule of the best RJs in Houston as well as specialty programming during the nights and on weekends from other local personalities and producers.”
As far as the quality of being on an FM. “We knew the previous programming and broadcast on an AM dial was good but now on an FM we’ve realized it’s beyond excellent!” Morning Personality, Radio Jock and host of 2 programs Arif Memon said. “Our quality is on par with other mainstream stations. I feel we have arrived and all the hard work and effort has paid off in a big way.”
The public agrees. “It’s definitely exciting times, not just for the Hum FM Radio team, but for the whole of Houston!” exclaimed Radio Jock and personality Natasha Khan. “For so many years there has been a need for a reliable and reputable 24/7 Desi radio station. Rehan Siddiqi understood that and he has delivered. The response from the South Asian community has been phenomenal. In fact, we have listeners online from all four corners of the United States, as well as internationally, contacting, congratulating and expressing their appreciation daily. I’m excited, too! Hum FM Radio is now bigger, better and stronger then ever before.”
The marketing plan for promoting the new station will be done on air and via social media. Joshua C. Mares of Advernomy is the consultant in charge of creating the visual brand as well as leading the digital strategy. “The marketing activity will highlight how Hum FM has evolved into a major player and leader in the local radio market,” Explained Mr. Mares. “Houstonians are diverse and they embrace change. Having South Asian and Bollywood music on FM just makes Houston a better place to enjoy traditional radio. We plan to highlight this acoustic experience and the diversity in the marketing.”
For more information about the new 106.1 Hum Fm Radio programming, events and news, listen to 106.1 FM, 107.5-3 HD3 or log on to www.humfmradio.com.
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Press Release Prepared by Informitron
About Hum FM Radio
Hum is a pronoun in Hindi meaning “We”. Hum FM Radio is Houston’s #1 South Asian radio station broadcasting 24/7. Hum FM Radio’s success is based on the leadership of Rehan Siddiqi. For over two decades Mr. Siddiqi has successfully operated radio stations as well as produced live entertainment for the South Asian community throughout the USA. Additionally, Hum FM Radio’s team has a combined 40 year span of experience in production, media solutions and knowledge of the mechanics of the radio industry.
HUMFM, LLC – Parent Company of Hum FM Radio and it’s director is Rehan Siddiqi. Rehan Siddiqi
About Rehan Siddiqi
Rehan Siddiqi is a successful business owner, concert producer and radio station personality and operator with more than 20 years experience in the music and radio industry.
Rehan Siddiqi has produced over 250 successful events with many of South Asia and Bollywood’s biggest stars such as Rahat Fateh Ali Khan, Sonu Nigam, Jagjit Singh, Pankaj Udhas, Saif Ali Khan, Rani Mukherjee, Priti Zinta, Akshay Kumar, Adnan Sami, Sunidhi Chauhan, Shreya Ghosal, Kailash Kher, Anu Malik, Umer Shareef, Shazad Roy, Hadiqa Kiyani, Jawed Ahmed, Sukwinder Singh, Shazia Manzoor, Fariha Perwaiz, Amanat Ali, Ali Zafar, Atif Aslam, Himesh Reshamiya and many more.
Besides being at the realm of the entertainment world, Rehan Siddiqui involves himself in charitable activities like sponsoring community events, seminars and workshops on topics like immigration, health and taxes. He has volunteered hundreds of radio hours as well as financial contributions to many non-profit and community organizations.